Luxurious Active Ingredient for Skin
Aurum, colloidal gold
Gold has always been a symbol of wealth and luxury. However, it is interesting to know that the precious metal is also considered one of the oldest healing remedies and a highly prized ingredient in traditional Chinese medicine. It is said to have a positive effect on health and vital energy.
In cosmetics, gold is usually used in colloidal form (gold solution in water) or as fine gold particles.
Gold can hold up to three hundred times its own weight in water and infuse the skin with intense moisture. Its antibacterial properties are especially beneficial for blemish-prone skin. Furthermore, gold is a very gentle skincare ingredient that is even suitable for allergy-prone skin. The precious metal has antioxidant properties and protects the skin from premature aging. It leaves the skin with a delicate gold shimmer and a radiant complexion.